Award-winning interviewer Bob Schmidt is a radio veteran who has spent the past three decades of his life communicating with listeners. The BS’ing with Bob Schmidt podcast revolves around guests which include: entertainers, business owners, educators, marketers — people from all walks of life, with a wide range of expertise and experiences.
“My listeners know that when they tune in, they always have a chance to eavesdrop on great conversations. I’ve had conversations with a United States President, numerous Senators, several Governors, lots of rock stars, and many other “celebrities,” But my favorite interviews, however, are those with business owners, entrepreneurs and authors. Talking about being an entrepreneur, running a business, or marketing their business.”
Educate, Entertain, Inspire
“On my program, my intention is to educate, entertain, or inspire, and I select my guests accordingly. I have a love for knowledge, and I enjoy learning, along with my listeners, what our fascinating on-air guests have to say,” Bob explains. He values dependability, and in his life balances pragmatism with optimism. “I pride myself on being a knowledgeable, involved, dedicated, hardworking, self motivated person,” said Bob, who graduated from Brown institute in 1988 and Dale Carnegie leadership training in 2011, and graduated with honors with an Associates Degree in Sales and Sales Management from Western Technical College in 2018.
“My listeners know that when they tune in, they always have a chance to eavesdrop on great conversations,” Bob chuckles. But listeners don’t have to be passive. He always encourages listener participation
On the air as well as away from the microphone, Bob has a fun demeanor that listeners find calming and relaxing. “Although I have opinions, I am anything but close-minded. I am always willing to consider new ideas, because that’s how we learn. I’ve had conversations with a president, numerous senators, several governors, lots of rock stars, and many other celebrities,” Bob said. “My favorite interviews, however, are those with business owners, entrepreneurs and authors.”
Bob lends his expertise off the air as well, in his communication consulting business. He advises not only on marketing and promotion, but also on product concept and positioning and personnel management. “If you are looking for ways in which to grow your company or rectify organizational problems, contact me.” Since 2000 he has been the owner-operator of the La Crosse-Wisconsin.com online business directory. Bob also designs websites for clients, he is a talented voiceover actor and narrator, and he produces custom podcasts. He additionally is available to devise social media strategies for individual clients.
Bob, who grew up in the Twin Cities, has lived since 1992 in the La Crosse area, where he and his wife raised their four kids. His personal interests include gardening, and he enjoys the outdoors surrounding his cabin retreat.
“Great conversation with great guests. Finding out the story that is underlying the rest of the story.”